Bax, Steve. <br/><br/>
Cambridge marketing handbook:  communications/  [electronic resource] / 
Paul Steve;Woodhouse Bax. 
 -  Kogan Page Ltd.,  2013. 
 - 132 p. 
<br/><br/> Introduction.  Chapter, Lesson, Part  Part 1: Marketing Communications; Chapter 1: The Purpose of Marketing Communications.  Chapter, Lesson, Part  Chapter 2: Promotional Tools and Media.  Chapter, Lesson, Part  Chapter 3: Building and Supporting Brands.  Chapter, Lesson, Part  Chapter 4: Marketing Communications Planning.  Chapter, Lesson, Part  Chapter 5: Developing a Brand Strategy.  Chapter, Lesson, Part  Chapter 6: Evaluation.  Chapter, Lesson, Part  Part 2: Buyer Behaviour; Chapter 7: Buyer Behaviour.  Chapter, Lesson, Part  Chapter 8: Influences and Learning.  Chapter, Lesson, Part  Chapter 9: Communication and Learning Models.  Chapter, Lesson, Part Cover, Title,Cambridge marketing handbook: communications--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word cloud--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,References--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>9780749470616 9780749470623 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Advertising & Promotion<br/>Business & Economics<br/>Marketing<br/>General<br/>Business & Economics<br/>E-commerce<br/>Internet marketing<br/>KJS