TY  - BOOK
AU  - Bax,Steve
AU  - Woodhouse,Paul
TI  - Cambridge marketing handbook: communications
SN  - 9780749470616
PY  - 2013///
PB  - Kogan Page Ltd.
KW  - Business & Economics
KW  - Advertising & Promotion
KW  - Marketing
KW  - General
KW  - E-commerce
KW  - Internet marketing
KW  - KJS
N1  - Chapter, Lesson, Part; Introduction; Chapter, Lesson, Part; Part 1: Marketing Communications; Chapter 1: The Purpose of Marketing Communications; Chapter, Lesson, Part; Chapter 2: Promotional Tools and Media; Chapter, Lesson, Part; Chapter 3: Building and Supporting Brands; Chapter, Lesson, Part; Chapter 4: Marketing Communications Planning; Chapter, Lesson, Part; Chapter 5: Developing a Brand Strategy; Chapter, Lesson, Part; Chapter 6: Evaluation; Chapter, Lesson, Part; Part 2: Buyer Behaviour; Chapter 7: Buyer Behaviour; Chapter, Lesson, Part; Chapter 8: Influences and Learning; Chapter, Lesson, Part; Chapter 9: Communication and Learning Models; Cover, Title,Cambridge marketing handbook: communications--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word cloud--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,References--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000795.html
ER  -