Nicklin, Terry. <br/><br/>
Cambridge marketing handbook:  digital/  [electronic resource] / 

 -  Kogan Page Ltd.,  2013. 
 - 148 p. 
<br/><br/> Introduction.  Chapter, Lesson, Part  Chapter 1: Core Concepts.  Chapter, Lesson, Part  Chapter 2: Websites and SEO.  Chapter, Lesson, Part  Chapter 3: Digital Communications.  Chapter, Lesson, Part  Chapter 4: Social Media.  Chapter, Lesson, Part  Chapter 5: Mobile.  Chapter, Lesson, Part  Chapter 6: Digital Marketing Campaigns.  Chapter, Lesson, Part  Chapter 7: Measuring Digital Marketing.  Chapter, Lesson, Part  Chapter 8: Legislation.  Chapter, Lesson, Part Cover, Title,Cambridge marketing handbook: digital--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word clouds--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Preface--References, Appendix, Index,Glossary--References, Appendix, Index,References--References, Appendix, Index,Additional Reading/Sources--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>9780749470630 9780749470647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Marketing<br/>General<br/>Business & Economics<br/>Advertising & Promotion<br/>Business & Economics<br/>E-commerce<br/>Internet marketing<br/>KJS