TY  - BOOK
AU  - Nicklin,Terry
AU  - Meyer,Karl
AU  - Hardy,Robert
AU  - Wilkins,Neil
TI  - Cambridge marketing handbook: digital
SN  - 9780749470630
PY  - 2013///
PB  - Kogan Page Ltd.
KW  - Business & Economics
KW  - Marketing
KW  - General
KW  - Advertising & Promotion
KW  - E-commerce
KW  - Internet marketing
KW  - KJS
N1  - Chapter, Lesson, Part; Introduction; Chapter, Lesson, Part; Chapter 1: Core Concepts; Chapter, Lesson, Part; Chapter 2: Websites and SEO; Chapter, Lesson, Part; Chapter 3: Digital Communications; Chapter, Lesson, Part; Chapter 4: Social Media; Chapter, Lesson, Part; Chapter 5: Mobile; Chapter, Lesson, Part; Chapter 6: Digital Marketing Campaigns; Chapter, Lesson, Part; Chapter 7: Measuring Digital Marketing; Chapter, Lesson, Part; Chapter 8: Legislation; Cover, Title,Cambridge marketing handbook: digital--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word clouds--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Preface--References, Appendix, Index,Glossary--References, Appendix, Index,References--References, Appendix, Index,Additional Reading/Sources--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0000796.html
ER  -