02088nam a2200469 a 4500001001400000003000400014008003100018020001800049020001800067039004500085041000800130099001000138100002800148245007200176260002800248300001100276505004100287505005300328505005600381505006200437505005200499505004600551505006700597505006700664505005100731505042400782650003301206650002101239650001901260650003301279650003601312650003301348650002201381650003001403650001601433700002401449700002601473700002701499856006801526942000701594999001701601vtls000079333MTX160715             001 0 eng d  a9780749470630  a9780749470647 9a201607151143bstaffy201605041226zadmin0 aeng  aEbook1 aNicklin, Terry.9115764  aCambridge marketing handbook:bdigital/h[electronic resource] /c.  bKogan Page Ltd.,c2013.  a148 p.0 gChapter, Lesson, ParttIntroduction.0 gChapter, Lesson, ParttChapter 1: Core Concepts.0 gChapter, Lesson, ParttChapter 2: Websites and SEO.0 gChapter, Lesson, ParttChapter 3: Digital Communications.0 gChapter, Lesson, ParttChapter 4: Social Media.0 gChapter, Lesson, ParttChapter 5: Mobile.0 gChapter, Lesson, ParttChapter 6: Digital Marketing Campaigns.0 gChapter, Lesson, ParttChapter 7: Measuring Digital Marketing.0 gChapter, Lesson, ParttChapter 8: Legislation.0 aCover, Title,Cambridge marketing handbook: digital--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Word clouds--Preface, Introduction, TOC,Infographic--Preface, Introduction, TOC,Preface--References, Appendix, Index,Glossary--References, Appendix, Index,References--References, Appendix, Index,Additional Reading/Sources--References, Appendix, Index,Index. 0aBusiness & Economics9100403 0aMarketing919322 0aGeneral918876 0aBusiness & Economics9100403 0aAdvertising & Promotion9115761 0aBusiness & Economics9100403 0aE-commerce972260 0aInternet marketing961159 0aKJS91157621 aMeyer, Karl91157651 aHardy, Robert91157661 aWilkins, Neil.911576740uhttp://portal.igpublish.com/iglibrary/search/KOGANB0000796.html  c10  c75882d75882