03202nam a2200613 a 4500 vtls000079344 MTX 180612 001 0 eng d 0749471743 9780749471736 9780749471743 201806121016 staff 201607151143 staff 201605041227 admin eng Ebook Gabay, Jonathan.. 115789 Brand psychology [electronic resource] : consumer perceptions, corporate reputations/ Gabay, Jonathan. Kogan Page Ltd., 2015. 441 p. Chapter, Lesson, Part Introduction. Chapter, Lesson, Part Chapter 1 : Believingis Not Seeing. Seeing is Believing. Chapter, Lesson, Part Chapter 2 : Lies, Excuses and Further Justifications for Inconvenient Truths. Chapter, Lesson, Part Chapter 3 : Brains, Brands, Bytes, Bolshevik Brawls and Teenage Tantrums. Chapter, Lesson, Part Chapter 4 : Cloud-high Reputations, Big Media Personalities and Bigger Data. Chapter, Lesson, Part Chapter 5 : Smoke and Mirroring. Chapter, Lesson, Part Chapter 6 : Rings of Confidence. Chapter, Lesson, Part Chapter 7 : Egg Whites, Whitewash and Snowflakes. Chapter, Lesson, Part Chapter 8 : Flattered Trusted Minds and Fluttery Trusting Hearts. Chapter, Lesson, Part Chapter 9 : Under the Influence. Chapter, Lesson, Part Chapter 10 : From Addictive Self-interests to Interesting Selves. Chapter, Lesson, Part Chapter 11 : Brand Me. Chapter, Lesson, Part Chapter 12 : Maslow: Misunderstood?. Chapter, Lesson, Part Chapter 13 : The Church of Brand Ideology. Open for Redemption, 24/7. Chapter, Lesson, Part Introduction. Chapter, Lesson, Part Chapter 14 : In the Spotlight. Chapter, Lesson, Part Chapter 15 : Can we Still be Friends?. Chapter, Lesson, Part Chapter 16 : IDs and CEGOs. Chapter, Lesson, Part Chapter 17 : You Don’t Have to be Mad to Work Here: Brand Leadership and Psychosis. Chapter, Lesson, Part Chapter 18 : Big Boys Don’t Cry. Chapter, Lesson, Part Chapter 19 : The Authentic Employer Brand. Chapter, Lesson, Part Chapter 20 : Brand Stories: Tell – Don’t Yell. Chapter, Lesson, Part Chapter 21 : Rhetoric, Rules, Reasoning. Chapter, Lesson, Part Chapter 22 : The Final Question First. Cover, Title,Brand psychology : consumer perceptions, corporate reputations--Preface, Introduction, TOC,Contents--References, Appendix, Index,Index. Business & Economics 100403 Public relations 30775 Business & Economics 100403 Consumer behavior 22893 Business & Economics 100403 Marketing 19322 General 18876 http://portal.igpublish.com/iglibrary/search/KOGANB0001026.html 10 75893 75893