TY  - BOOK
AU  - Gabay,Jonathan.
TI  - Brand psychology: consumer perceptions, corporate reputations
SN  - 0749471743
PY  - 2015///
PB  - Kogan Page Ltd.
KW  - Business & Economics
KW  - Public relations
KW  - Consumer behavior
KW  - Marketing
KW  - General
N1  - Chapter, Lesson, Part; Introduction; Chapter, Lesson, Part; Chapter 1 : Believingis Not Seeing. Seeing is Believing; Chapter, Lesson, Part; Chapter 2 : Lies, Excuses and Further Justifications for Inconvenient Truths; Chapter, Lesson, Part; Chapter 3 : Brains, Brands, Bytes, Bolshevik Brawls and Teenage Tantrums; Chapter, Lesson, Part; Chapter 4 : Cloud-high Reputations, Big Media Personalities and Bigger Data; Chapter, Lesson, Part; Chapter 5 : Smoke and Mirroring; Chapter, Lesson, Part; Chapter 6 : Rings of Confidence; Chapter, Lesson, Part; Chapter 7 : Egg Whites, Whitewash and Snowflakes; Chapter, Lesson, Part; Chapter 8 : Flattered Trusted Minds and Fluttery Trusting Hearts; Chapter, Lesson, Part; Chapter 9 : Under the Influence; Chapter, Lesson, Part; Chapter 10 : From Addictive Self-interests to Interesting Selves; Chapter, Lesson, Part; Chapter 11 : Brand Me; Chapter, Lesson, Part; Chapter 12 : Maslow: Misunderstood?; Chapter, Lesson, Part; Chapter 13 : The Church of Brand Ideology. Open for Redemption, 24/7; Chapter, Lesson, Part; Introduction; Chapter, Lesson, Part; Chapter 14 : In the Spotlight; Chapter, Lesson, Part; Chapter 15 : Can we Still be Friends?; Chapter, Lesson, Part; Chapter 16 : IDs and CEGOs; Chapter, Lesson, Part; Chapter 17 : You Don’t Have to be Mad to Work Here: Brand Leadership and Psychosis; Chapter, Lesson, Part; Chapter 18 : Big Boys Don’t Cry; Chapter, Lesson, Part; Chapter 19 : The Authentic Employer Brand; Chapter, Lesson, Part; Chapter 20 : Brand Stories: Tell – Don’t Yell; Chapter, Lesson, Part; Chapter 21 : Rhetoric, Rules, Reasoning; Chapter, Lesson, Part; Chapter 22 : The Final Question First; Cover, Title,Brand psychology : consumer perceptions, corporate reputations--Preface, Introduction, TOC,Contents--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0001026.html
ER  -