03172nam a2200601 a 4500001001400000003000400014008003100018020001500049020001800064020001800082039006600100041000800166099001000174100003000184245011000214260002800324300001100352505004100363505008400404505010500488505010100593505010400694505006000798505006000858505007700918505009300995505006001088505009301148505005001241505006401291505009701355505004101452505005801493505006601551505005501617505011301672505006201785505007001847505007801917505006801995505006602063505015302129650003302282650002802315650003302343650002902376650003302405650002102438650001902459856006802478942000702546999001702553vtls000079344MTX180612             001 0 eng d  a0749471743  a9780749471736  a9780749471743 9a201806121016bstaffc201607151143dstaffy201605041227zadmin0 aeng  aEbook1 aGabay, Jonathan..911578900aBrand psychologyh[electronic resource] :bconsumer perceptions, corporate reputations/cGabay, Jonathan.  bKogan Page Ltd.,c2015.  a441 p.0 gChapter, Lesson, ParttIntroduction.0 gChapter, Lesson, ParttChapter 1 : Believingis Not Seeing. Seeing is Believing.0 gChapter, Lesson, ParttChapter 2 : Lies, Excuses and Further Justifications for Inconvenient Truths.0 gChapter, Lesson, ParttChapter 3 : Brains, Brands, Bytes, Bolshevik Brawls and Teenage Tantrums.0 gChapter, Lesson, ParttChapter 4 : Cloud-high Reputations, Big Media Personalities and Bigger Data.0 gChapter, Lesson, ParttChapter 5 : Smoke and Mirroring.0 gChapter, Lesson, ParttChapter 6 : Rings of Confidence.0 gChapter, Lesson, ParttChapter 7 : Egg Whites, Whitewash and Snowflakes.0 gChapter, Lesson, ParttChapter 8 : Flattered Trusted Minds and Fluttery Trusting Hearts.0 gChapter, Lesson, ParttChapter 9 : Under the Influence.0 gChapter, Lesson, ParttChapter 10 : From Addictive Self-interests to Interesting Selves.0 gChapter, Lesson, ParttChapter 11 : Brand Me.0 gChapter, Lesson, ParttChapter 12 : Maslow: Misunderstood?.0 gChapter, Lesson, ParttChapter 13 : The Church of Brand Ideology. Open for Redemption, 24/7.0 gChapter, Lesson, ParttIntroduction.0 gChapter, Lesson, ParttChapter 14 : In the Spotlight.0 gChapter, Lesson, ParttChapter 15 : Can we Still be Friends?.0 gChapter, Lesson, ParttChapter 16 : IDs and CEGOs.0 gChapter, Lesson, ParttChapter 17 : You Don’t Have to be Mad to Work Here: Brand Leadership and Psychosis.0 gChapter, Lesson, ParttChapter 18 : Big Boys Don’t Cry.0 gChapter, Lesson, ParttChapter 19 : The Authentic Employer Brand.0 gChapter, Lesson, ParttChapter 20 : Brand Stories: Tell – Don’t Yell.0 gChapter, Lesson, ParttChapter 21 : Rhetoric, Rules, Reasoning.0 gChapter, Lesson, ParttChapter 22 : The Final Question First.0 aCover, Title,Brand psychology : consumer perceptions, corporate reputations--Preface, Introduction, TOC,Contents--References, Appendix, Index,Index.  aBusiness & Economics9100403  aPublic relations930775  aBusiness & Economics9100403  aConsumer behavior922893  aBusiness & Economics9100403  aMarketing919322  aGeneral91887640uhttp://portal.igpublish.com/iglibrary/search/KOGANB0001026.html  c10  c75893d75893