04050nam a2200697 a 4500 vtls000079346 MTX 180612121 001 0 eng d 0749473479 9780749473464 9780749473471 201806121126 staff 201607151203 staff 201606141510 staff 201605041227 admin eng Ebook Clark, Nigel.. 115791 Professional services marketing handbook [electronic resource] : how to build relationships, grow your firm and become a client champion/ Clark, Nigel. Kogan Page Ltd., 2015. 281 p. Chapter, Lesson, Part Theme One Growth. Chapter, Lesson, Part Introduction to the Growth theme. Chapter, Lesson, Part 01. Growth and globalization. Chapter, Lesson, Part 02. Implementing a growth strategy. Chapter, Lesson, Part 03. Developing international networks. Chapter, Lesson, Part Lessons on Growth. Chapter, Lesson, Part Theme Two Understanding. Chapter, Lesson, Part Introduction to the Understanding theme. Chapter, Lesson, Part 04. Listening, understanding and responding to clients. Chapter, Lesson, Part 05. Closing the commerciality gap. Chapter, Lesson, Part 06. What legal clients want. Chapter, Lesson, Part Lessons on Understanding. Chapter, Lesson, Part Theme Three Connecting. Chapter, Lesson, Part Introduction to the Connecting theme. Chapter, Lesson, Part 07. From communities to cohorts. Chapter, Lesson, Part 08. Thought leadership. Chapter, Lesson, Part 09. Conversation is king. Chapter, Lesson, Part Lessons on Connecting. Chapter, Lesson, Part Theme Four Relationships. Chapter, Lesson, Part Introduction to the Relationships theme. Chapter, Lesson, Part 10. The importance of client relationship management. Chapter, Lesson, Part 11. Developing internal and external relationships. Chapter, Lesson, Part 12. The primacy of relationships. Chapter, Lesson, Part Lessons on Relationships. Chapter, Lesson, Part Theme Five Managing. Chapter, Lesson, Part Introduction to the Managing theme. Chapter, Lesson, Part 13. It’s all about value. Chapter, Lesson, Part 14. Managing transformational change. Chapter, Lesson, Part 15. Understanding and exceeding partner expectations. Chapter, Lesson, Part 16. The role of marketing KPIs in professional services firms. Chapter, Lesson, Part Lessons on Managing. Chapter, Lesson, Part Conclusion. Chapter, Lesson, Part 17. The future for professional services marketing: becoming a client champion. Cover, Title,Professional services marketing handbook : how to build relationships, grow your firm and become a client champion--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,List of figures--Preface, Introduction, TOC,List of tables--Preface, Introduction, TOC,Contributors--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgements--Preface, Introduction, TOC,About the editor--Preface, Introduction, TOC,Introduction: leadership themes in professional services marketing--References, Appendix, Index,References--References, Appendix, Index,Further reading--References, Appendix, Index,Index. Business & Economics 100403 Marketing 19322 General 18876 Business & Economics 100403 Consulting 115792 http://portal.igpublish.com/iglibrary/search/KOGANB0001038.html 10 75895 75895