Ryan, Damian.. <br/><br/>
Understanding social media  how to create a plan for your business that works/  [electronic resource] : 
Ryan, Damian. 
 -  Kogan Page Ltd.,  2015. 
 - 305 p. 
<br/><br/> 01. Getting started – how to create a compelling social media programme.  Chapter, Lesson, Part  02. Rules governing the relationship between search and social.  Chapter, Lesson, Part  03. How to budget for social media activities.  Chapter, Lesson, Part  04. Setting KPIs and measuring success.  Chapter, Lesson, Part  05. Understanding social media ROI – what matters and what doesn’t.  Chapter, Lesson, Part  06. Why social media is central to customer experience.  Chapter, Lesson, Part  07. How to build a social media team – how to pick the right suppliers.  Chapter, Lesson, Part  08. Understanding the relationship between online PR and social media.  Chapter, Lesson, Part  09. The future for social media and the vastly changing landscape.  Chapter, Lesson, Part  10. Risk assessment and risk management in social media.  Chapter, Lesson, Part Cover, Title,Understanding social media: how to create a plan for your business that works--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,60 Heads are Better Than One!--Preface, Introduction, TOC,About Damian Ryan--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Contributors’ biographies--References, Appendix, Index,Case study index of suppliers--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>0749473576 9780749473563 9780749473570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Marketing<br/>General<br/>Business & Economics<br/>Advertising & Promotion<br/>Business & Economics<br/>E-commerce<br/>Internet marketing