02504nam a2200457 a 4500 vtls000079347 MTX 160715121 001 0 eng d 0749473576 9780749473563 9780749473570 201607151203 staff 201606141510 staff 201605041227 admin eng Ebook Ryan, Damian.. 115793 Understanding social media [electronic resource] : how to create a plan for your business that works/ Ryan, Damian. Kogan Page Ltd., 2015. 305 p. Chapter, Lesson, Part 01. Getting started – how to create a compelling social media programme. Chapter, Lesson, Part 02. Rules governing the relationship between search and social. Chapter, Lesson, Part 03. How to budget for social media activities. Chapter, Lesson, Part 04. Setting KPIs and measuring success. Chapter, Lesson, Part 05. Understanding social media ROI – what matters and what doesn’t. Chapter, Lesson, Part 06. Why social media is central to customer experience. Chapter, Lesson, Part 07. How to build a social media team – how to pick the right suppliers. Chapter, Lesson, Part 08. Understanding the relationship between online PR and social media. Chapter, Lesson, Part 09. The future for social media and the vastly changing landscape. Chapter, Lesson, Part 10. Risk assessment and risk management in social media. Cover, Title,Understanding social media: how to create a plan for your business that works--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,60 Heads are Better Than One!--Preface, Introduction, TOC,About Damian Ryan--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Contributors’ biographies--References, Appendix, Index,Case study index of suppliers--References, Appendix, Index,Index. Business & Economics 100403 Marketing 19322 General 18876 Business & Economics 100403 Advertising & Promotion 115761 Business & Economics 100403 E-commerce 72260 Internet marketing 61159 http://portal.igpublish.com/iglibrary/search/KOGANB0001039.html 10 75896 75896