TY  - BOOK
AU  - Ryan,Damian.
TI  - Understanding social media: how to create a plan for your business that works
SN  - 0749473576
PY  - 2015///
PB  - Kogan Page Ltd.
KW  - Business & Economics
KW  - Marketing
KW  - General
KW  - Advertising & Promotion
KW  - E-commerce
KW  - Internet marketing
N1  - Chapter, Lesson, Part; 01. Getting started – how to create a compelling social media programme; Chapter, Lesson, Part; 02. Rules governing the relationship between search and social; Chapter, Lesson, Part; 03. How to budget for social media activities; Chapter, Lesson, Part; 04. Setting KPIs and measuring success; Chapter, Lesson, Part; 05. Understanding social media ROI – what matters and what doesn’t; Chapter, Lesson, Part; 06. Why social media is central to customer experience; Chapter, Lesson, Part; 07. How to build a social media team – how to pick the right suppliers; Chapter, Lesson, Part; 08. Understanding the relationship between online PR and social media; Chapter, Lesson, Part; 09. The future for social media and the vastly changing landscape; Chapter, Lesson, Part; 10. Risk assessment and risk management in social media; Cover, Title,Understanding social media: how to create a plan for your business that works--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,60 Heads are Better Than One!--Preface, Introduction, TOC,About Damian Ryan--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Contributors’ biographies--References, Appendix, Index,Case study index of suppliers--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/KOGANB0001039.html
ER  -