02474nam a2200445 a 4500001001400000003000400014008004100018020001500059020001800074020001800092039006600110041000800176099001000184100002700194245012300221260002800344300001100372505010200383505009100485505007400576505006700650505009900717505008300816505010100899505009801000505009401098505008401192505043301276650003301709650002101742650001901763650003301782650003601815650003301851650002201884650003001906856006801936942000702004999001702011vtls000079347MTX160715121                  001 0   eng d  a0749473576  a9780749473563  a9780749473570 9a201607151203bstaffc201606141510dstaffy201605041227zadmin0 aeng  aEbook1 aRyan, Damian..911579300aUnderstanding social mediah[electronic resource] :bhow to create a plan for your business that works/cRyan, Damian.  bKogan Page Ltd.,c2015.  a305 p.0 gChapter, Lesson, Partt01. Getting started – how to create a compelling social media programme.0 gChapter, Lesson, Partt02. Rules governing the relationship between search and social.0 gChapter, Lesson, Partt03. How to budget for social media activities.0 gChapter, Lesson, Partt04. Setting KPIs and measuring success.0 gChapter, Lesson, Partt05. Understanding social media ROI – what matters and what doesn’t.0 gChapter, Lesson, Partt06. Why social media is central to customer experience.0 gChapter, Lesson, Partt07. How to build a social media team – how to pick the right suppliers.0 gChapter, Lesson, Partt08. Understanding the relationship between online PR and social media.0 gChapter, Lesson, Partt09. The future for social media and the vastly changing landscape.0 gChapter, Lesson, Partt10. Risk assessment and risk management in social media.0 aCover, Title,Understanding social media: how to create a plan for your business that works--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,60 Heads are Better Than One!--Preface, Introduction, TOC,About Damian Ryan--Preface, Introduction, TOC,Acknowledgements--References, Appendix, Index,Contributors’ biographies--References, Appendix, Index,Case study index of suppliers--References, Appendix, Index,Index.  aBusiness & Economics9100403  aMarketing919322  aGeneral918876  aBusiness & Economics9100403  aAdvertising & Promotion9115761  aBusiness & Economics9100403  aE-commerce972260  aInternet marketing96115940uhttp://portal.igpublish.com/iglibrary/search/KOGANB0001039.html  c10  c75896d75896