@book{75900,
	author = {Schaefer, Wolfgang. and Kuehlwein, J. P..},
	title = {Rethinking prestige branding},
	publisher = {Kogan Page Ltd.,},
	year = {2015.},
	url = {http://portal.igpublish.com/iglibrary/search/KOGANB0001043.html}
}