@book{76038,
	author = {Armelini, Guillermo. and Villanueva, Julian.},
	title = {Marketing expenditures and word-of-mouth communication},
	publisher = {Now,},
	year = {c2010.},
	address = {Hanover, MA :},
	url = {http://portal.igpublish.com/iglibrary/search/NOWB0000239.html}
}