TY  - BOOK
AU  - Armelini,Guillermo
AU  - Villanueva,Julian
TI  - Marketing expenditures and word-of-mouth communication: complements or substitutes? 
SN  - 9781601983800
PY  - 2010///
CY  - Hanover, MA
PB  - Now
KW  - Word-of-mouth advertising
UR  - http://portal.igpublish.com/iglibrary/search/NOWB0000239.html
ER  -