00775nam a2200217 a 4500001001400000003000400014008004100018020001800059020001500077039004500092099001000137100003300147245016000180260003200340300002400372650003900396700003200435856006600467942000700533999001700540vtls000079489MTX160715s2010    mau           000 0 eng d  a9781601983800  a1601983808 9a201607151146bstaffy201605041229zadmin  aEbook1 aArmelini, Guillermo.911614110aMarketing expenditures and word-of-mouth communicationh[electronic resource] :bcomplements or substitutes? /cGuillermo Armelini [and] Julian Villanueva.  aHanover, MA :bNow,cc2010.  aix, 53 p. ;c24 cm. 0aWord-of-mouth advertising.91083801 aVillanueva, Julian.911614240uhttp://portal.igpublish.com/iglibrary/search/NOWB0000239.html  c10  c76038d76038