Piskorski, Mikolaj Jan.. <br/><br/>
A social strategy :  how we profit from social media/  [electronic resource] / 
Mikolaj Jan Piskorski. 
 -  Princeton University Press,  2014. 
 - 288 p. 
<br/><br/> Chapter 1: The Arc of the Book.  Chapter, Lesson, Part  Chapter 2: Social Failures and Social Solutions.  Chapter, Lesson, Part  Chapter 3: 'Meet' Solutions: eHarmony and OkCupid.  Chapter, Lesson, Part  Chapter 4: 'Meet' Solution: Twitter.  Chapter, Lesson, Part  Chapter 5: 'Friend' Solutions: Facebook and mixi.  Chapter, Lesson, Part  Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster.  Chapter, Lesson, Part  Chapter 7: 'Meet' and 'Friend' Solution: MySpace.  Chapter, Lesson, Part  Chapter 8: Social Strategies.  Chapter, Lesson, Part  Chapter 9: Social Strategy at Zynga.  Chapter, Lesson, Part  Chapter 10: Social Strategy at Yelp.  Chapter, Lesson, Part  Chapter 11: Social Strategy at American Express.  Chapter, Lesson, Part  Chapter 12: Social Strategy at Nike.  Chapter, Lesson, Part  Chapter 13: Building Social Strategy at XCard and Harvard Business Review.  Chapter, Lesson, Part  Chapter 14: Conclusions.  Chapter, Lesson, Part Cover, Title,A social strategy : how we profit from social media--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Notes--References, Appendix, Index,References--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>9780691153391 9781400850020 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Business communication<br/>General<br/>Business & Economics<br/>Marketing<br/>General<br/>Computers<br/>Web<br/>Social Networking<br/>Business & Economics<br/>Strategic planning