02569nam a2200529 a 4500 vtls000079600 MTX 160715 001 0 eng d 9780691153391 9781400850020 201607151148 staff 201605041230 admin eng Ebook Piskorski, Mikolaj Jan.. 116509 A social strategy : how we profit from social media/ [electronic resource] / Mikolaj Jan Piskorski. Princeton University Press, 2014. 288 p. Chapter, Lesson, Part Chapter 1: The Arc of the Book. Chapter, Lesson, Part Chapter 2: Social Failures and Social Solutions. Chapter, Lesson, Part Chapter 3: 'Meet' Solutions: eHarmony and OkCupid. Chapter, Lesson, Part Chapter 4: 'Meet' Solution: Twitter. Chapter, Lesson, Part Chapter 5: 'Friend' Solutions: Facebook and mixi. Chapter, Lesson, Part Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster. Chapter, Lesson, Part Chapter 7: 'Meet' and 'Friend' Solution: MySpace. Chapter, Lesson, Part Chapter 8: Social Strategies. Chapter, Lesson, Part Chapter 9: Social Strategy at Zynga. Chapter, Lesson, Part Chapter 10: Social Strategy at Yelp. Chapter, Lesson, Part Chapter 11: Social Strategy at American Express. Chapter, Lesson, Part Chapter 12: Social Strategy at Nike. Chapter, Lesson, Part Chapter 13: Building Social Strategy at XCard and Harvard Business Review. Chapter, Lesson, Part Chapter 14: Conclusions. Cover, Title,A social strategy : how we profit from social media--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Notes--References, Appendix, Index,References--References, Appendix, Index,Index. Business & Economics 100403 Business communication 36195 General 18876 Business & Economics 100403 Marketing 19322 General 18876 Computers 20382 Web 100296 Social Networking 116510 Business & Economics 100403 Strategic planning 22220 http://portal.igpublish.com/iglibrary/search/PUPB0002277.html 10 76149 76149