TY  - BOOK
AU  - Piskorski,Mikolaj Jan.
TI  - A social strategy: how we profit from social media
SN  - 9780691153391
PY  - 2014///
PB  - Princeton University Press
KW  - Business & Economics
KW  - Business communication
KW  - General
KW  - Marketing
KW  - Computers
KW  - Web
KW  - Social Networking
KW  - Strategic planning
N1  - Chapter, Lesson, Part; Chapter 1: The Arc of the Book; Chapter, Lesson, Part; Chapter 2: Social Failures and Social Solutions; Chapter, Lesson, Part; Chapter 3: 'Meet' Solutions: eHarmony and OkCupid; Chapter, Lesson, Part; Chapter 4: 'Meet' Solution: Twitter; Chapter, Lesson, Part; Chapter 5: 'Friend' Solutions: Facebook and mixi; Chapter, Lesson, Part; Chapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster; Chapter, Lesson, Part; Chapter 7: 'Meet' and 'Friend' Solution: MySpace; Chapter, Lesson, Part; Chapter 8: Social Strategies; Chapter, Lesson, Part; Chapter 9: Social Strategy at Zynga; Chapter, Lesson, Part; Chapter 10: Social Strategy at Yelp; Chapter, Lesson, Part; Chapter 11: Social Strategy at American Express; Chapter, Lesson, Part; Chapter 12: Social Strategy at Nike; Chapter, Lesson, Part; Chapter 13: Building Social Strategy at XCard and Harvard Business Review; Chapter, Lesson, Part; Chapter 14: Conclusions; Cover, Title,A social strategy : how we profit from social media--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Notes--References, Appendix, Index,References--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/PUPB0002277.html
ER  -