02541nam a2200517 a 4500001001400000003000400014008003100018020001800049020001800067039004500085041000800130099001000138100003700148245010700185260003900292300001100331505005900342505007600401505007800477505006400555505007700619505009400696505007700790505005700867505006400924505006400988505007601052505006401128505010201192505005201294505029801346650003301644650003401677650001901711650003301730650002101763650001901784650002101803650001601824650003001840650003301870650003001903856006601933942000701999999001702006vtls000079600MTX160715             001 0 eng d  a9780691153391  a9781400850020 9a201607151148bstaffy201605041230zadmin0 aeng  aEbook1 aPiskorski, Mikolaj Jan..9116509  aA social strategy :bhow we profit from social media/h[electronic resource] /cMikolaj Jan Piskorski.  bPrinceton University Press,c2014.  a288 p.0 gChapter, Lesson, ParttChapter 1: The Arc of the Book.0 gChapter, Lesson, ParttChapter 2: Social Failures and Social Solutions.0 gChapter, Lesson, ParttChapter 3: 'Meet' Solutions: eHarmony and OkCupid.0 gChapter, Lesson, ParttChapter 4: 'Meet' Solution: Twitter.0 gChapter, Lesson, ParttChapter 5: 'Friend' Solutions: Facebook and mixi.0 gChapter, Lesson, ParttChapter 6: 'Meet' and 'Friend' Solutions: LinkedIn and Friendster.0 gChapter, Lesson, ParttChapter 7: 'Meet' and 'Friend' Solution: MySpace.0 gChapter, Lesson, ParttChapter 8: Social Strategies.0 gChapter, Lesson, ParttChapter 9: Social Strategy at Zynga.0 gChapter, Lesson, ParttChapter 10: Social Strategy at Yelp.0 gChapter, Lesson, ParttChapter 11: Social Strategy at American Express.0 gChapter, Lesson, ParttChapter 12: Social Strategy at Nike.0 gChapter, Lesson, ParttChapter 13: Building Social Strategy at XCard and Harvard Business Review.0 gChapter, Lesson, ParttChapter 14: Conclusions.0 aCover, Title,A social strategy : how we profit from social media--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Notes--References, Appendix, Index,References--References, Appendix, Index,Index. 0aBusiness & Economics9100403 0aBusiness communication936195 0aGeneral918876 0aBusiness & Economics9100403 0aMarketing919322 0aGeneral918876 0aComputers920382 0aWeb9100296 0aSocial Networking9116510 0aBusiness & Economics9100403 0aStrategic planning92222040uhttp://portal.igpublish.com/iglibrary/search/PUPB0002277.html  c10  c76149d76149