Marketing and social media : a guide for libraries, archives, and museums/ [electronic resource] /
Lorri Christie;Mon Koontz.
- The Rowman & Littlefield Publishing Group, 2014.
- 311 p.
Chapter One: A Customer Perspective. Chapter, Lesson, Part Chapter Two: Marketing and Mission, Goals, and Objectives. Chapter, Lesson, Part Chapter Three: Scan the Environments. Chapter, Lesson, Part Chapter Four: SWOT: Strengths, Weaknesses, Opportunities, and Threats. Chapter, Lesson, Part Chapter Five: Stakeholders. Chapter, Lesson, Part Chapter Six: A Four-Step Model for Marketing. Chapter, Lesson, Part Chapter Seven: Marketing Research. Chapter, Lesson, Part Chapter Eight: Market Segmentation. Chapter, Lesson, Part Chapter Nine: Marketing Mix Strategy and Product. Chapter, Lesson, Part Chapter Ten: Price or Customer Costs. Chapter, Lesson, Part Chapter Eleven: Place: Channels of Distribution. Chapter, Lesson, Part Chapter Twelve: “Promotion: Not the Same as Marketing!”. Chapter, Lesson, Part Chapter Thirteen: Case Studies. Chapter, Lesson, Part Chapter Fourteen: Marketing Evaluation. Chapter, Lesson, Part Chapter Fifteen: Four Strategic Marketing Tools: Grant Writing, Public Relations, Advocacy, Common Sense. Chapter, Lesson, Part Chapter Sixteen: Synergy and the Future. Chapter, Lesson, Part Cover, Title,Marketing and social media : a guide for libraries, archives, and museums--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,Annotated Bibliography--References, Appendix, Index,Index.
9780810890800 9780810890817
Language Arts & Disciplines: Library & Information Science Administration & Management Business & Economics: E-Commerce Internet marketing Computers: Web Social Networking Language Arts & Disciplines: Library & Information Science Archives & Special Libraries Language Arts & Disciplines: Library & Information Science General