03027nam a2200553 a 4500 vtls000079788 MTX 180612 001 0 eng d 9780810890800 9780810890817 201806121043 staff 201607151151 staff 201605041233 admin eng Ebook Koontz, Christie. 116981 Marketing and social media : a guide for libraries, archives, and museums/ [electronic resource] / Lorri Christie;Mon Koontz. The Rowman & Littlefield Publishing Group, 2014. 311 p. Chapter, Lesson, Part Chapter One: A Customer Perspective. Chapter, Lesson, Part Chapter Two: Marketing and Mission, Goals, and Objectives. Chapter, Lesson, Part Chapter Three: Scan the Environments. Chapter, Lesson, Part Chapter Four: SWOT: Strengths, Weaknesses, Opportunities, and Threats. Chapter, Lesson, Part Chapter Five: Stakeholders. Chapter, Lesson, Part Chapter Six: A Four-Step Model for Marketing. Chapter, Lesson, Part Chapter Seven: Marketing Research. Chapter, Lesson, Part Chapter Eight: Market Segmentation. Chapter, Lesson, Part Chapter Nine: Marketing Mix Strategy and Product. Chapter, Lesson, Part Chapter Ten: Price or Customer Costs. Chapter, Lesson, Part Chapter Eleven: Place: Channels of Distribution. Chapter, Lesson, Part Chapter Twelve: “Promotion: Not the Same as Marketing!”. Chapter, Lesson, Part Chapter Thirteen: Case Studies. Chapter, Lesson, Part Chapter Fourteen: Marketing Evaluation. Chapter, Lesson, Part Chapter Fifteen: Four Strategic Marketing Tools: Grant Writing, Public Relations, Advocacy, Common Sense. Chapter, Lesson, Part Chapter Sixteen: Synergy and the Future. Cover, Title,Marketing and social media : a guide for libraries, archives, and museums--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,Annotated Bibliography--References, Appendix, Index,Index. Language Arts & Disciplines: Library & Information Science 116842 Administration & Management 116843 Business & Economics: E-Commerce 116982 Internet marketing 61159 Computers: Web 116983 Social Networking 116510 Language Arts & Disciplines: Library & Information Science 116842 Archives & Special Libraries 116892 Language Arts & Disciplines: Library & Information Science 116842 General 18876 Mon, Lorri. 116984 http://portal.igpublish.com/iglibrary/search/ROWMANB0007394.html 10 76337 76337