TY  - BOOK
AU  - Koontz,Christie
AU  - Mon,Lorri
TI  - Marketing and social media: a guide for libraries, archives, and museums
SN  - 9780810890800
PY  - 2014///
PB  - The Rowman & Littlefield Publishing Group
KW  - Language Arts & Disciplines: Library & Information Science
KW  - Administration & Management
KW  - Business & Economics: E-Commerce
KW  - Internet marketing
KW  - Computers: Web
KW  - Social Networking
KW  - Archives & Special Libraries
KW  - General
N1  - Chapter, Lesson, Part; Chapter One: A Customer Perspective; Chapter, Lesson, Part; Chapter Two: Marketing and Mission, Goals, and Objectives; Chapter, Lesson, Part; Chapter Three: Scan the Environments; Chapter, Lesson, Part; Chapter Four: SWOT: Strengths, Weaknesses, Opportunities, and Threats; Chapter, Lesson, Part; Chapter Five: Stakeholders; Chapter, Lesson, Part; Chapter Six: A Four-Step Model for Marketing; Chapter, Lesson, Part; Chapter Seven: Marketing Research; Chapter, Lesson, Part; Chapter Eight: Market Segmentation; Chapter, Lesson, Part; Chapter Nine: Marketing Mix Strategy and Product; Chapter, Lesson, Part; Chapter Ten: Price or Customer Costs; Chapter, Lesson, Part; Chapter Eleven: Place: Channels of Distribution; Chapter, Lesson, Part; Chapter Twelve: “Promotion: Not the Same as Marketing!”; Chapter, Lesson, Part; Chapter Thirteen: Case Studies; Chapter, Lesson, Part; Chapter Fourteen: Marketing Evaluation; Chapter, Lesson, Part; Chapter Fifteen: Four Strategic Marketing Tools: Grant Writing, Public Relations, Advocacy, Common Sense; Chapter, Lesson, Part; Chapter Sixteen: Synergy and the Future; Cover, Title,Marketing and social media : a guide for libraries, archives, and museums--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,Annotated Bibliography--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/ROWMANB0007394.html
ER  -