Asa Berger, Arthur.. <br/><br/>
Ads, fads, and consumer culture  advertising’s impact on American character and society, fifth edition/  [electronic resource] : 
Asa Berger, Arthur. 
 -  The Rowman & Littlefield Publishing Group,  2015. 
 - 277 p. 
<br/><br/> CHAPTER 1: ADVERTISING IN AMERICAN SOCIETY.  Chapter, Lesson, Part  CHAPTER 2: CONSUMER CULTURES.  Chapter, Lesson, Part  CHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS.  Chapter, Lesson, Part  CHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES.  Chapter, Lesson, Part  CHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING.  Chapter, Lesson, Part  CHAPTER 6: POLITICAL ADVERTISING.  Chapter, Lesson, Part  CHAPTER 7: THE MARKETING SOCIETY.  Chapter, Lesson, Part  CHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT.  Chapter, Lesson, Part  CHAPTER 9: ANALYZING TELEVISION COMMERCIALS.  Chapter, Lesson, Part  CHAPTER 10: WHERE NEXT?.  Chapter, Lesson, Part Cover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR. 
<br/><br/><label>ISBN: </label>9781442241244 9781442241251 9781442241268 
<br/><br/><label>Subjects--Topical Terms: </label><br/>SOC052000<br/>Business & Economics: Advertising & Promotion<br/>Language Arts & Disciplines: Communication Studies