02384nam a2200397 a 4500 vtls000079882 MTX 180612122 001 0 eng d 9781442241244 9781442241251 9781442241268 201806121041 staff 201607151156 staff 201606141506 staff 201605041234 admin eng Ebook Asa Berger, Arthur.. 117224 Ads, fads, and consumer culture [electronic resource] : advertising’s impact on American character and society, fifth edition/ Asa Berger, Arthur. The Rowman & Littlefield Publishing Group, 2015. 277 p. Chapter, Lesson, Part CHAPTER 1: ADVERTISING IN AMERICAN SOCIETY. Chapter, Lesson, Part CHAPTER 2: CONSUMER CULTURES. Chapter, Lesson, Part CHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS. Chapter, Lesson, Part CHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES. Chapter, Lesson, Part CHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING. Chapter, Lesson, Part CHAPTER 6: POLITICAL ADVERTISING. Chapter, Lesson, Part CHAPTER 7: THE MARKETING SOCIETY. Chapter, Lesson, Part CHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT. Chapter, Lesson, Part CHAPTER 9: ANALYZING TELEVISION COMMERCIALS. Chapter, Lesson, Part CHAPTER 10: WHERE NEXT?. Cover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR. SOC052000 117225 Business & Economics: Advertising & Promotion 117226 Language Arts & Disciplines: Communication Studies 116909 http://portal.igpublish.com/iglibrary/search/ROWMANB0012038.html 10 76431 76431