TY  - BOOK
AU  - Asa Berger,Arthur.
TI  - Ads, fads, and consumer culture: advertising’s impact on American character and society, fifth edition
SN  - 9781442241244
PY  - 2015///
PB  - The Rowman & Littlefield Publishing Group
KW  - SOC052000
KW  - Business & Economics: Advertising & Promotion
KW  - Language Arts & Disciplines: Communication Studies
N1  - Chapter, Lesson, Part; CHAPTER 1: ADVERTISING IN AMERICAN SOCIETY; Chapter, Lesson, Part; CHAPTER 2: CONSUMER CULTURES; Chapter, Lesson, Part; CHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS; Chapter, Lesson, Part; CHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES; Chapter, Lesson, Part; CHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING; Chapter, Lesson, Part; CHAPTER 6: POLITICAL ADVERTISING; Chapter, Lesson, Part; CHAPTER 7: THE MARKETING SOCIETY; Chapter, Lesson, Part; CHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT; Chapter, Lesson, Part; CHAPTER 9: ANALYZING TELEVISION COMMERCIALS; Chapter, Lesson, Part; CHAPTER 10: WHERE NEXT?; Cover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR
UR  - http://portal.igpublish.com/iglibrary/search/ROWMANB0012038.html
ER  -