02353nam a2200385 a 4500001001400000003000400014008004100018020001800059020001800077020001800095039008700113041000800200099001000208100003300218245015600251260005400407300001100461505007100472505005700543505008100600505008900681505007500770505006100845505006100906505012800967505007201095505005201167505051201219650002201731650005801753650006301811856006901874942000701943999001701950vtls000079882MTX180612122                  001 0   eng d  a9781442241244  a9781442241251  a9781442241268 9a201806121041bstaffc201607151156dstaffc201606141506dstaffy201605041234zadmin0 aeng  aEbook1 aAsa Berger, Arthur..911722400aAds, fads, and consumer cultureh[electronic resource] :badvertising’s impact on American character and society, fifth edition/cAsa Berger, Arthur.  bThe Rowman & Littlefield Publishing Group,c2015.  a277 p.0 gChapter, Lesson, ParttCHAPTER 1: ADVERTISING IN AMERICAN SOCIETY.0 gChapter, Lesson, ParttCHAPTER 2: CONSUMER CULTURES.0 gChapter, Lesson, ParttCHAPTER 3: ADVERTISING AND THE COMMUNICATION PROCESS.0 gChapter, Lesson, ParttCHAPTER 4: RUNNING IT UP A FLAGPOLE TO SEE IF ANYONE SALUTES.0 gChapter, Lesson, ParttCHAPTER 5: SEXUALITY AND GENDER IN ADVERTISING.0 gChapter, Lesson, ParttCHAPTER 6: POLITICAL ADVERTISING.0 gChapter, Lesson, ParttCHAPTER 7: THE MARKETING SOCIETY.0 gChapter, Lesson, ParttCHAPTER 8: ANALYZING PRINT ADVERTISEMENTS: OR: SIX WAYS OF LOOKING AT A FIDJI PERFUME ADVERTISEMENT.0 gChapter, Lesson, ParttCHAPTER 9: ANALYZING TELEVISION COMMERCIALS.0 gChapter, Lesson, ParttCHAPTER 10: WHERE NEXT?.0 aCover, Title,Ads, fads, and consumer culture : advertising’s impact on American character and society, fifth edition--Preface, Introduction, TOC,CONTENTS--Preface, Introduction, TOC,FOREWORD--Preface, Introduction, TOC,PREFACE TO THE FIFTH EDITION--Preface, Introduction, TOC,ACKNOWLEDGMENTS--References, Appendix, Index,GLOSSARY--References, Appendix, Index,ANNOTATED BIBLIOGRAPHY--References, Appendix, Index,BIBLIOGRAPHY--References, Appendix, Index,INDEX--References, Appendix, Index,ABOUT THE AUTHOR.  aSOC0520009117225  aBusiness & Economics: Advertising & Promotion9117226  aLanguage Arts & Disciplines: Communication Studies911690940uhttp://portal.igpublish.com/iglibrary/search/ROWMANB0012038.html  c10  c76431d76431