Zichermann, Gabe. <br/><br/>
Game-based marketing  inspire customer loyalty through rewards, challenges, and contests/  [electronic resource] : 
Zichermann, Gabe;Linder, Joselin. 
 -  WILEY,  2010. 
 - 243 p. 
<br/><br/> Chapter 1: The Argument for Loyalty.  Chapter, Lesson, Part  Chapter 2: Passive Play.  Chapter, Lesson, Part  Chapter 3: Social Networks and Leaderboards.  Chapter, Lesson, Part  Chapter 4: Funware Mechanics: Points and Beyond.  Chapter, Lesson, Part  Chapter 5: Prizes and Games of Chance.  Chapter, Lesson, Part  Chapter 6: The Ultimate Funware: Frequent Flyer Programs.  Chapter, Lesson, Part  Chapter 7: Know Thy Player.  Chapter, Lesson, Part  Chapter 8: The Future of Gamers: Generation G.  Chapter, Lesson, Part  Chapter 9: Motivating Sales with Funware: Getting Employees into the Game.  Chapter, Lesson, Part  Chapter 10: Everyone Wins: Games in Your Business.  Chapter, Lesson, Part Cover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>9780470562239 9780470618684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Marketing<br/>General