TY  - BOOK
AU  - Zichermann,Gabe
AU  - Linder,Joselin
TI  - Game-based marketing: inspire customer loyalty through rewards, challenges, and contests
SN  - 9780470562239
PY  - 2010///
PB  - WILEY
KW  - Business & Economics
KW  - Marketing
KW  - General
N1  - Chapter, Lesson, Part; Chapter 1: The Argument for Loyalty; Chapter, Lesson, Part; Chapter 2: Passive Play; Chapter, Lesson, Part; Chapter 3: Social Networks and Leaderboards; Chapter, Lesson, Part; Chapter 4: Funware Mechanics: Points and Beyond; Chapter, Lesson, Part; Chapter 5: Prizes and Games of Chance; Chapter, Lesson, Part; Chapter 6: The Ultimate Funware: Frequent Flyer Programs; Chapter, Lesson, Part; Chapter 7: Know Thy Player; Chapter, Lesson, Part; Chapter 8: The Future of Gamers: Generation G; Chapter, Lesson, Part; Chapter 9: Motivating Sales with Funware: Getting Employees into the Game; Chapter, Lesson, Part; Chapter 10: Everyone Wins: Games in Your Business; Cover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/WILEYB0001020.html
ER  -