02006nam a2200385 a 4500001001400000003000400014008003100018020001800049020001800067039004500085041000800130099001000138100003000148245015400178260001800332300001100350505006400361505005200425505007200477505007600549505006600625505008500691505005500776505007400831505010200905505007801007505034101085650003301426650002101459650001901480700002901499856006801528942000701596999001701603vtls000080103MTX160715             001 0 eng d  a9780470562239  a9780470618684 9a201607151125bstaffy201605041237zadmin0 aeng  aEbook1 aZichermann, Gabe.911780200aGame-based marketingh[electronic resource] :binspire customer loyalty through rewards, challenges, and contests/cZichermann, Gabe;Linder, Joselin.  bWILEY,c2010.  a243 p.0 gChapter, Lesson, ParttChapter 1: The Argument for Loyalty.0 gChapter, Lesson, ParttChapter 2: Passive Play.0 gChapter, Lesson, ParttChapter 3: Social Networks and Leaderboards.0 gChapter, Lesson, ParttChapter 4: Funware Mechanics: Points and Beyond.0 gChapter, Lesson, ParttChapter 5: Prizes and Games of Chance.0 gChapter, Lesson, ParttChapter 6: The Ultimate Funware: Frequent Flyer Programs.0 gChapter, Lesson, ParttChapter 7: Know Thy Player.0 gChapter, Lesson, ParttChapter 8: The Future of Gamers: Generation G.0 gChapter, Lesson, ParttChapter 9: Motivating Sales with Funware: Getting Employees into the Game.0 gChapter, Lesson, ParttChapter 10: Everyone Wins: Games in Your Business.0 aCover, Title,Game-based marketing: inspire customer loyalty through rewards, challenges, and contests--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,References--References, Appendix, Index,Index.  aBusiness & Economics9100403  aMarketing919322  aGeneral9188761 aLinder, Joselin.911780340uhttp://portal.igpublish.com/iglibrary/search/WILEYB0001020.html  c10  c76652d76652