01892nam a2200253 a 4500 vtls000080104 MTX 160715 001 0 eng d 9780470583784 9780470622568 201607151125 staff 201605041237 admin eng Ebook Sterne, Jim. 117804 Social media metrics [electronic resource] : how to measure and optimize your marketing investment/ Sterne, Jim;Scott, David Meerman. WILEY, 2010. 275 p. Cover, Title,Social media metrics: how to measure and optimize your marketing investment--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction: Getting Started-Understanding the Ground Rules--References, Appendix, Index,Chapter 1: Getting Focused-Identifying Goals--References, Appendix, Index,Chapter 2: Getting Attention-Reaching Your Audience--References, Appendix, Index,Chapter 3: Getting Respect-Identifying Influence--References, Appendix, Index,Chapter 4: Getting Emotional-Recognizing Sentiment--References, Appendix, Index,Chapter 5: Getting Response-Triggering Action--References, Appendix, Index,Chapter 6: Getting the Message-Hearing the Conversation--References, Appendix, Index,Chapter 7: Getting Results-Driving Business Outcomes--References, Appendix, Index,Chapter 8: Getting Buy-In-Convincing Your Colleagues--References, Appendix, Index,Chapter 9: Getting Ahead-Seeing the Future--References, Appendix, Index,Appendix: Resources--References, Appendix, Index,Index. General & Introductory Business & Management 117805 Scott, David Meerman. 117806 http://portal.igpublish.com/iglibrary/search/WILEYB0001024.html 10 76653 76653