01862nam a2200241 a 4500001001400000003000400014008003100018020001800049020001800067039004500085041000800130099001000138100002500148245014100173260001800314300001100332505109400343650005701437700003401494856006801528942000701596999001701603vtls000080104MTX160715             001 0 eng d  a9780470583784  a9780470622568 9a201607151125bstaffy201605041237zadmin0 aeng  aEbook1 aSterne, Jim.911780400aSocial media metricsh[electronic resource] :bhow to measure and optimize your marketing investment/cSterne, Jim;Scott, David Meerman.  bWILEY,c2010.  a275 p.0 aCover, Title,Social media metrics: how to measure and optimize your marketing investment--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction: Getting Started-Understanding the Ground Rules--References, Appendix, Index,Chapter 1: Getting Focused-Identifying Goals--References, Appendix, Index,Chapter 2: Getting Attention-Reaching Your Audience--References, Appendix, Index,Chapter 3: Getting Respect-Identifying Influence--References, Appendix, Index,Chapter 4: Getting Emotional-Recognizing Sentiment--References, Appendix, Index,Chapter 5: Getting Response-Triggering Action--References, Appendix, Index,Chapter 6: Getting the Message-Hearing the Conversation--References, Appendix, Index,Chapter 7: Getting Results-Driving Business Outcomes--References, Appendix, Index,Chapter 8: Getting Buy-In-Convincing Your Colleagues--References, Appendix, Index,Chapter 9: Getting Ahead-Seeing the Future--References, Appendix, Index,Appendix: Resources--References, Appendix, Index,Index.  aGeneral & Introductory Business & Management91178051 aScott, David Meerman.911780640uhttp://portal.igpublish.com/iglibrary/search/WILEYB0001024.html  c10  c76653d76653