03408nam a2200613 a 4500 vtls000080107 MTX 180612 001 0 eng d 0471417424 9780471263753 201806121117 staff 201607151126 staff 201605041237 admin eng Ebook Monahan, Tom.. 117811 The do-it-yourself lobotomy [electronic resource] : open your mind to greater creative thinking/ Monahan, Tom. WILEY, 2002. 275 p. Chapter, Lesson, Part Part I: What Do Great Ideas Do?. Chapter, Lesson, Part Introduction. Chapter, Lesson, Part How This Book Works. Chapter, Lesson, Part The Rewards of a Great Idea. Chapter, Lesson, Part The Consequences of a Bad Idea. Chapter, Lesson, Part Chapter 1: The First Real Chapter (Finally!). Chapter, Lesson, Part Part II: Understanding and Demystifying Creativity. Chapter, Lesson, Part Chapter 2: Creativity = Problem Solving. Chapter, Lesson, Part Chapter 3: Change Your Thinking about Change. Chapter, Lesson, Part Chapter 4: Creativity versus Talent. Chapter, Lesson, Part Part III: Tools for the Job of Thinking Creatively. Chapter, Lesson, Part Chapter 5: Ask a Better Question. Chapter, Lesson, Part Chapter 6: Ask the Question Early. Chapter, Lesson, Part Chapter 7: 100 MPH Thinking: Thinking at the Speed of Enlightenment. Chapter, Lesson, Part Chapter 8: 180°Thinking: A Tnereffid Way to Ideate. Chapter, Lesson, Part Chapter 9: Intergalactic Thinking. Chapter, Lesson, Part Chapter 10: Collaborate with Genius. Chapter, Lesson, Part Chapter 11: Conceptual Solitaire. Chapter, Lesson, Part Chapter 12: How to Put These Tools to Work. Chapter, Lesson, Part Part IV: Dimensionalizing Your New Creative Tools. Chapter, Lesson, Part Chapter 13: Aids to Creativity. Chapter, Lesson, Part Chapter 14: Accidental Genius. Chapter, Lesson, Part Chapter 15: Stop Making Sense. Chapter, Lesson, Part Chapter 16: Redefining the Acceptable Range. Chapter, Lesson, Part Chapter 17: Selling Creative Ideas Requires Its Own Creativity. Chapter, Lesson, Part Chapter 18: Mind Farming. Chapter, Lesson, Part Chapter 19: Storming the Brain. Chapter, Lesson, Part Chapter 20: The Five Greatest Barriers to Creativity. Chapter, Lesson, Part Chapter 21: The Real Bibliography. Chapter, Lesson, Part Chapter 22: Proceed with Passion. Cover, Title,The do-it-yourself lobotomy : open your mind to greater creative thinking--Preface, Introduction, TOC,Contents--References, Appendix, Index,Afterword--References, Appendix, Index,Appendix--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Index. Business & Economics 100403 Advertising & Promotion 115761 http://portal.igpublish.com/iglibrary/search/WILEYB0001269.html 10 76656 76656