TY  - BOOK
AU  - Monahan,Tom.
TI  - The do-it-yourself lobotomy: open your mind to greater creative thinking
SN  - 0471417424
PY  - 2002///
PB  - WILEY
KW  - Business & Economics
KW  - Advertising & Promotion
N1  - Chapter, Lesson, Part; Part I: What Do Great Ideas Do?; Chapter, Lesson, Part; Introduction; Chapter, Lesson, Part; How This Book Works; Chapter, Lesson, Part; The Rewards of a Great Idea; Chapter, Lesson, Part; The Consequences of a Bad Idea; Chapter, Lesson, Part; Chapter 1: The First Real Chapter (Finally!); Chapter, Lesson, Part; Part II: Understanding and Demystifying Creativity; Chapter, Lesson, Part; Chapter 2: Creativity = Problem Solving; Chapter, Lesson, Part; Chapter 3: Change Your Thinking about Change; Chapter, Lesson, Part; Chapter 4: Creativity versus Talent; Chapter, Lesson, Part; Part III: Tools for the Job of Thinking Creatively; Chapter, Lesson, Part; Chapter 5: Ask a Better Question; Chapter, Lesson, Part; Chapter 6: Ask the Question Early; Chapter, Lesson, Part; Chapter 7: 100 MPH Thinking: Thinking at the Speed of Enlightenment; Chapter, Lesson, Part; Chapter 8: 180°Thinking: A Tnereffid Way to Ideate; Chapter, Lesson, Part; Chapter 9: Intergalactic Thinking; Chapter, Lesson, Part; Chapter 10: Collaborate with Genius; Chapter, Lesson, Part; Chapter 11: Conceptual Solitaire; Chapter, Lesson, Part; Chapter 12: How to Put These Tools to Work; Chapter, Lesson, Part; Part IV: Dimensionalizing Your New Creative Tools; Chapter, Lesson, Part; Chapter 13: Aids to Creativity; Chapter, Lesson, Part; Chapter 14: Accidental Genius; Chapter, Lesson, Part; Chapter 15: Stop Making Sense; Chapter, Lesson, Part; Chapter 16: Redefining the Acceptable Range; Chapter, Lesson, Part; Chapter 17: Selling Creative Ideas Requires Its Own Creativity; Chapter, Lesson, Part; Chapter 18: Mind Farming; Chapter, Lesson, Part; Chapter 19: Storming the Brain; Chapter, Lesson, Part; Chapter 20: The Five Greatest Barriers to Creativity; Chapter, Lesson, Part; Chapter 21: The Real Bibliography; Chapter, Lesson, Part; Chapter 22: Proceed with Passion; Cover, Title,The do-it-yourself lobotomy : open your mind to greater creative thinking--Preface, Introduction, TOC,Contents--References, Appendix, Index,Afterword--References, Appendix, Index,Appendix--References, Appendix, Index,Acknowledgments--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/WILEYB0001269.html
ER  -