02377nam a2200409 a 4500 vtls000080129 MTX 160715001 001 0 eng d 9780470099513 9780470228227 201607151158 staff 201606141507 staff 201605041237 admin eng Ebook Linoff, Gordon S... 117870 Data analysis using SQL and Excel [electronic resource] / Linoff, Gordon S.. WILEY, 2007. 690 p. Chapter, Lesson, Part Chapter 1: A Data Miner Looks at SQL. Chapter, Lesson, Part Chapter 2: What's In a Table? Getting Started with Data Exploration. Chapter, Lesson, Part Chapter 3: How Different Is Different?. Chapter, Lesson, Part Chapter 4: Where Is It All Happening? Location, Location, Location. Chapter, Lesson, Part Chapter 5: It's a Matter of Time. Chapter, Lesson, Part Chapter 6: How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value. Chapter, Lesson, Part Chapter 7: Factors Affecting Survival: The What and Why of Customer Tenure. Chapter, Lesson, Part Chapter 8: Customer Purchases and Other Repeated Events. Chapter, Lesson, Part Chapter 9: What's in a Shopping Cart? Market Basket Analysis and Association Rules. Chapter, Lesson, Part Chapter 10: Data Mining Models in SQL. Chapter, Lesson, Part Chapter 11: The Best-Fit Line: Linear Regression Models. Chapter, Lesson, Part Chapter 12: Building Customer Signatures for Further Analysis. Cover, Title,Data analysis using SQL and Excel--Preface, Introduction, TOC,About the Author--Preface, Introduction, TOC,Credits--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix: Equivalent Constructs Among Databases--References, Appendix, Index,Index. Computers 20382 Database management 21145 Data warehousing 117871 http://portal.igpublish.com/iglibrary/search/WILEYB0001420.html 10 76678 76678