TY  - BOOK
AU  - Linoff,Gordon S...
TI  - Data analysis using SQL and Excel
SN  - 9780470099513
PY  - 2007///
PB  - WILEY
KW  - Computers
KW  - Database management
KW  - Data warehousing
N1  - Chapter, Lesson, Part; Chapter 1: A Data Miner Looks at SQL; Chapter, Lesson, Part; Chapter 2: What's In a Table? Getting Started with Data Exploration; Chapter, Lesson, Part; Chapter 3: How Different Is Different?; Chapter, Lesson, Part; Chapter 4: Where Is It All Happening? Location, Location, Location; Chapter, Lesson, Part; Chapter 5: It's a Matter of Time; Chapter, Lesson, Part; Chapter 6: How Long Will Customers Last? Survival Analysis to Understand Customers and Their Value; Chapter, Lesson, Part; Chapter 7: Factors Affecting Survival: The What and Why of Customer Tenure; Chapter, Lesson, Part; Chapter 8: Customer Purchases and Other Repeated Events; Chapter, Lesson, Part; Chapter 9: What's in a Shopping Cart? Market Basket Analysis and Association Rules; Chapter, Lesson, Part; Chapter 10: Data Mining Models in SQL; Chapter, Lesson, Part; Chapter 11: The Best-Fit Line: Linear Regression Models; Chapter, Lesson, Part; Chapter 12: Building Customer Signatures for Further Analysis; Cover, Title,Data analysis using SQL and Excel--Preface, Introduction, TOC,About the Author--Preface, Introduction, TOC,Credits--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix: Equivalent Constructs Among Databases--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/WILEYB0001420.html
ER  -