Email marketing an hour a day/ [electronic resource] :
Mullen, Jeanniey;Daniels, David;Gilmour, David.
- WILEY, 2008.
- 315 p.
Chapter 1: Understanding Email Marketing Today. Chapter, Lesson, Part Chapter 2: The Five Critical Elements of Every Email You Create. Chapter, Lesson, Part Chapter 3: Getting Ready to Build Your Email Marketing Efforts. Chapter, Lesson, Part Chapter 4: What Happens Once You Send Your Email. Chapter, Lesson, Part Chapter 5: Eight Key Drivers of Your Email Campaign. Chapter, Lesson, Part Chapter 6: Preparing Your Email Marketing ChapStrategy. Chapter, Lesson, Part Chapter 7: Month 2: Ensuring Success as You Launch Your Campaign. Chapter, Lesson, Part Chapter 8: Month 3: Adding Bells and Whistles. Chapter, Lesson, Part Chapter 9: Getting Ready for Year 2 and Beyond. Chapter, Lesson, Part Cover, Title,Email marketing : an hour a day--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the Authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix A: Vendor Resource List--References, Appendix, Index,Appendix B: Email Checklists--References, Appendix, Index,Glossary--References, Appendix, Index,Index.