Stewart, David. <br/><br/>
The marketing pathfinder  key concepts and cases for marketing strategy and decision making/  [electronic resource] : 
Stewart, David;Saren, Michael M.. 
 -  WILEY,  2014. 
 - 283 p. 
<br/><br/> 1. Mobilizing the Marketing Endeavour.  Chapter, Lesson, Part  2. Developing Products and Services.  Chapter, Lesson, Part  3. Analysis and Understanding.  Chapter, Lesson, Part  4. Understanding Why They Buy.  Chapter, Lesson, Part  5. How Much Are They Prepared to Pay.  Chapter, Lesson, Part  6. Over-Promising, Ethics, and Sustainability.  Chapter, Lesson, Part  7. Successful Brand Building.  Chapter, Lesson, Part  8. Finding the Right Marketing Space.  Chapter, Lesson, Part  9. Communication Heaven.  Chapter, Lesson, Part  10. Maverick Marketing.  Chapter, Lesson, Part Cover, Title,The marketing pathfinder: key concepts and cases for marketing strategy and decision making--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Pathways to Marketing--Preface, Introduction, TOC,The Marketing Pathfinder Map--Preface, Introduction, TOC,About the Authors--References, Appendix, Index,Glossary--References, Appendix, Index,Acronyms Used--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>9781119961765 9781118758915 9781118758762 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Marketing<br/>General