TY  - BOOK
AU  - Som,Ashok
AU  - Blanckaert,Christian
TI  - The road to luxury: the evolution, markets, and strategies of luxury brand management
SN  - 9780470830024
PY  - 2015///
PB  - WILEY
KW  - Business & Economics
KW  - Sales & Selling
N1  - Chapter, Lesson, Part; Chapter 1: Introduction: Definition and Crisis of Luxury; Chapter, Lesson, Part; Chapter 2: Evolution of the Global Luxury Market; Chapter, Lesson, Part; Chapter 3: Who's Who of Luxury; Chapter, Lesson, Part; Chapter 4: Branding; Chapter, Lesson, Part; Chapter 5: Brand Identity, Clients, and Ethos; Chapter, Lesson, Part; Chapter 6: Family Houses, Corporatization, and New Entrants; Chapter, Lesson, Part; Chapter 7: Management Styles in the Luxury Industry; Chapter, Lesson, Part; Chapter 8: Skills; Chapter, Lesson, Part; Chapter 9: Services: The Point of Sale; Chapter, Lesson, Part; Chapter 10: Systems and Operations in the Luxury Business; Chapter, Lesson, Part; Chapter 11: Retail, Distribution, and E-Commerce; Chapter, Lesson, Part; Chapter 12: Intellectual Property Rights and Counterfeiting; Chapter, Lesson, Part; Chapter 13: Emerging Markets and Emerging Market Luxury Brands; Chapter, Lesson, Part; Chapter 14: The Future and Questions to Ponder; Cover, Title,The road to luxury: the evolution, markets, and strategies of luxury brand management--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the Authors--Preface, Introduction, TOC,Prologue: The Pink Bag--References, Appendix, Index,Research Design, Methodology, and Data Collection--References, Appendix, Index,Bibliography--References, Appendix, Index,Index
UR  - http://portal.igpublish.com/iglibrary/search/WILEYB0002746.html
ER  -