02472nam a2200421 a 4500001001400000003000400014008004100018020001800059020001800077039006600095041000800161099001000169100002400179245015100203260001800354300001100372505008500383505007700468505005900545505004800604505007400652505008800726505008000814505004600894505006700940505008601007505007701093505008801170505009101258505007501349505043801424650003301862650002801895700003501923856006801958942000702026999001702033vtls000080165MTX160715001                  001 0   eng d  a9780470830024  a9780470830048 9a201607151159bstaffc201606141508dstaffy201605041238zadmin0 aeng  aEbook1 aSom, Ashok.911793600aThe road to luxuryh[electronic resource] :bthe evolution, markets, and strategies of luxury brand management/cSom, Ashok;Blanckaert, Christian.  bWILEY,c2015.  a467 p.0 gChapter, Lesson, ParttChapter 1: Introduction: Definition and Crisis of Luxury.0 gChapter, Lesson, ParttChapter 2: Evolution of the Global Luxury Market.0 gChapter, Lesson, ParttChapter 3: Who's Who of Luxury.0 gChapter, Lesson, ParttChapter 4: Branding.0 gChapter, Lesson, ParttChapter 5: Brand Identity, Clients, and Ethos.0 gChapter, Lesson, ParttChapter 6: Family Houses, Corporatization, and New Entrants.0 gChapter, Lesson, ParttChapter 7: Management Styles in the Luxury Industry.0 gChapter, Lesson, ParttChapter 8: Skills.0 gChapter, Lesson, ParttChapter 9: Services: The Point of Sale.0 gChapter, Lesson, ParttChapter 10: Systems and Operations in the Luxury Business.0 gChapter, Lesson, ParttChapter 11: Retail, Distribution, and E-Commerce.0 gChapter, Lesson, ParttChapter 12: Intellectual Property Rights and Counterfeiting.0 gChapter, Lesson, ParttChapter 13: Emerging Markets and Emerging Market Luxury Brands.0 gChapter, Lesson, ParttChapter 14: The Future and Questions to Ponder.0 aCover, Title,The road to luxury: the evolution, markets, and strategies of luxury brand management--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the Authors--Preface, Introduction, TOC,Prologue: The Pink Bag--References, Appendix, Index,Research Design, Methodology, and Data Collection--References, Appendix, Index,Bibliography--References, Appendix, Index,Index.  aBusiness & Economics9100403  aSales & Selling91179371 aBlanckaert, Christian.911793840uhttp://portal.igpublish.com/iglibrary/search/WILEYB0002746.html  c10  c76714d76714