Dempster, Craig. <br/><br/>
The rise of the platform marketer  performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms/  [electronic resource] : 
Dempster, Craig;Lee, John. 
 -  WILEY,  2015. 
 - 243 p. 
<br/><br/> Chapter 1: The Age of the Customer.  Chapter, Lesson, Part  Chapter 2: The Ad Tech Ecosystem.  Chapter, Lesson, Part  Chapter 3: Introducing the Platform Marketer.  Chapter, Lesson, Part  Chapter 4: Identity Management.  Chapter, Lesson, Part  Chapter 5: Audience Management.  Chapter, Lesson, Part  Chapter 6: The Privacy Paradox.  Chapter, Lesson, Part  Chapter 7: Media Optimization.  Chapter, Lesson, Part  Chapter 8: Channel Optimization.  Chapter, Lesson, Part  Chapter 9: Experience Design and Creation.  Chapter, Lesson, Part  Chapter 10: Audience Platform Utilization.  Chapter, Lesson, Part  Chapter 11: Measurement and Attribution.  Chapter, Lesson, Part  Chapter 12: Marketing Technology Stack.  Chapter, Lesson, Part  Chapter 13: Organizing for Success.  Chapter, Lesson, Part Cover, Title,The rise of the platform marketer: performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,About the Authors--References, Appendix, Index,About Merkle--References, Appendix, Index,Index. 
<br/><br/><label>ISBN: </label>9781119059721 9781119059790 9781119059998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business & Economics<br/>Marketing<br/>General