02363nam a2200433 a 4500001001400000003000400014008004100018020001800059020001800077020001800095039006600113041000800179099001000187100002900197245020900226260001800435300001100453505006300464505006100527505007300588505005900661505005900720505005900779505005800838505006000896505007000956505007001026505006801096505006701164505006301231505044701294650003301741650002101774650001901795700002301814856006801837942000701905999001701912vtls000080189MTX160715007                  001 0   eng d  a9781119059721  a9781119059790  a9781119059998 9a201607151200bstaffc201606141509dstaffy201605041238zadmin0 aeng  aEbook1 aDempster, Craig.911797000aThe rise of the platform marketerh[electronic resource] :bperformance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms/cDempster, Craig;Lee, John.  bWILEY,c2015.  a243 p.0 gChapter, Lesson, ParttChapter 1: The Age of the Customer.0 gChapter, Lesson, ParttChapter 2: The Ad Tech Ecosystem.0 gChapter, Lesson, ParttChapter 3: Introducing the Platform Marketer.0 gChapter, Lesson, ParttChapter 4: Identity Management.0 gChapter, Lesson, ParttChapter 5: Audience Management.0 gChapter, Lesson, ParttChapter 6: The Privacy Paradox.0 gChapter, Lesson, ParttChapter 7: Media Optimization.0 gChapter, Lesson, ParttChapter 8: Channel Optimization.0 gChapter, Lesson, ParttChapter 9: Experience Design and Creation.0 gChapter, Lesson, ParttChapter 10: Audience Platform Utilization.0 gChapter, Lesson, ParttChapter 11: Measurement and Attribution.0 gChapter, Lesson, ParttChapter 12: Marketing Technology Stack.0 gChapter, Lesson, ParttChapter 13: Organizing for Success.0 aCover, Title,The rise of the platform marketer: performance marketing with google, facebook, and twitter, plus the latest high-growth digital advertising platforms--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Preface--Preface, Introduction, TOC,Acknowledgments--References, Appendix, Index,About the Authors--References, Appendix, Index,About Merkle--References, Appendix, Index,Index.  aBusiness & Economics9100403  aMarketing919322  aGeneral9188761 aLee, John.911797140uhttp://portal.igpublish.com/iglibrary/search/WILEYB0002996.html  c10  c76738d76738