02611nam a2200421 a 4500 vtls000080198 MTX 160715007 001 0 eng d 9781118388440 9781118588291 9781118462409 9781118588376 201607151200 staff 201606141509 staff 201605041238 admin eng Ebook Pasqua, Rachel. 117988 Mobile marketing [electronic resource] : an hour a day/ Pasqua, Rachel;Elkin, Noah. WILEY, 2012. 387 p. Chapter, Lesson, Part 1. Map the mobile opportunity. Chapter, Lesson, Part 2. Week 1: develop your mobile strategy. Chapter, Lesson, Part 3. Week 2: start simple-sms. Chapter, Lesson, Part 4. Week 3: maximize reach with mobile websites. Chapter, Lesson, Part 5. Week 4: maximize engagement with mobile apps. Chapter, Lesson, Part 6. Week 5: promote your message with mobile advertising. Chapter, Lesson, Part 7. Week 6: leverage the solomo nexus. Chapter, Lesson, Part 8. Week 7: check out m-commerce. Chapter, Lesson, Part 9. Week 8: drive awareness with ambient media. Chapter, Lesson, Part 10. Chart the future forward. Cover, Title,Mobile marketing: an hour a day--Preface, Introduction, TOC,Advance praise for mobile marketing: an hour a day--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix a: Research firms--References, Appendix, Index,Appendix b: SMS aggregators--References, Appendix, Index,Appendix c: Mobile web resources--References, Appendix, Index,Appendix d: Mobile app resources--References, Appendix, Index,Appendix e: Mobile ad networks--References, Appendix, Index,Appendix f: Blogs, online publications, and twitter feeds--References, Appendix, Index,Appendix g: Conferences, events, and organizations--References, Appendix, Index,Glossary--References, Appendix, Index,Index--References, Appendix, Index,Wiley end user license agreement. Business & Economics 100403 E-commerce 72260 Internet marketing 61159 Elkin, Noah. 117989 http://portal.igpublish.com/iglibrary/search/WILEYB0003128.html 10 76747 76747