TY  - BOOK
AU  - Pasqua,Rachel
AU  - Elkin,Noah
TI  - Mobile marketing: an hour a day
SN  - 9781118388440
PY  - 2012///
PB  - WILEY
KW  - Business & Economics
KW  - E-commerce
KW  - Internet marketing
N1  - Chapter, Lesson, Part; 1. Map the mobile opportunity; Chapter, Lesson, Part; 2. Week 1: develop your mobile strategy; Chapter, Lesson, Part; 3. Week 2: start simple-sms; Chapter, Lesson, Part; 4. Week 3: maximize reach with mobile websites; Chapter, Lesson, Part; 5. Week 4: maximize engagement with mobile apps; Chapter, Lesson, Part; 6. Week 5: promote your message with mobile advertising; Chapter, Lesson, Part; 7. Week 6: leverage the solomo nexus; Chapter, Lesson, Part; 8. Week 7: check out m-commerce; Chapter, Lesson, Part; 9. Week 8: drive awareness with ambient media; Chapter, Lesson, Part; 10. Chart the future forward; Cover, Title,Mobile marketing: an hour a day--Preface, Introduction, TOC,Advance praise for mobile marketing: an hour a day--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix a: Research firms--References, Appendix, Index,Appendix b: SMS aggregators--References, Appendix, Index,Appendix c: Mobile web resources--References, Appendix, Index,Appendix d: Mobile app resources--References, Appendix, Index,Appendix e: Mobile ad networks--References, Appendix, Index,Appendix f: Blogs, online publications, and twitter feeds--References, Appendix, Index,Appendix g: Conferences, events, and organizations--References, Appendix, Index,Glossary--References, Appendix, Index,Index--References, Appendix, Index,Wiley end user license agreement
UR  - http://portal.igpublish.com/iglibrary/search/WILEYB0003128.html
ER  -