02581nam a2200409 a 4500001001400000003000400014008004100018020001800059020001800077020001800095020001800113039006600131041000800197099001000205100002800215245009100243260001800334300001100352505005800363505006800421505005600489505007500545505007600620505008400696505006500780505006000845505007400905505005700979505093301036650003301969650002202002650003002024700002502054856006802079942000702147999001702154vtls000080198MTX160715007                  001 0   eng d  a9781118388440  a9781118588291  a9781118462409  a9781118588376 9a201607151200bstaffc201606141509dstaffy201605041238zadmin0 aeng  aEbook1 aPasqua, Rachel.911798800aMobile marketingh[electronic resource] :ban hour a day/cPasqua, Rachel;Elkin, Noah.  bWILEY,c2012.  a387 p.0 gChapter, Lesson, Partt1. Map the mobile opportunity.0 gChapter, Lesson, Partt2. Week 1: develop your mobile strategy.0 gChapter, Lesson, Partt3. Week 2: start simple-sms.0 gChapter, Lesson, Partt4. Week 3: maximize reach with mobile websites.0 gChapter, Lesson, Partt5. Week 4: maximize engagement with mobile apps.0 gChapter, Lesson, Partt6. Week 5: promote your message with mobile advertising.0 gChapter, Lesson, Partt7. Week 6: leverage the solomo nexus.0 gChapter, Lesson, Partt8. Week 7: check out m-commerce.0 gChapter, Lesson, Partt9. Week 8: drive awareness with ambient media.0 gChapter, Lesson, Partt10. Chart the future forward.0 aCover, Title,Mobile marketing: an hour a day--Preface, Introduction, TOC,Advance praise for mobile marketing: an hour a day--Preface, Introduction, TOC,Acknowledgments--Preface, Introduction, TOC,About the authors--Preface, Introduction, TOC,Contents--Preface, Introduction, TOC,Foreword--Preface, Introduction, TOC,Introduction--References, Appendix, Index,Appendix a: Research firms--References, Appendix, Index,Appendix b: SMS aggregators--References, Appendix, Index,Appendix c: Mobile web resources--References, Appendix, Index,Appendix d: Mobile app resources--References, Appendix, Index,Appendix e: Mobile ad networks--References, Appendix, Index,Appendix f: Blogs, online publications, and twitter feeds--References, Appendix, Index,Appendix g: Conferences, events, and organizations--References, Appendix, Index,Glossary--References, Appendix, Index,Index--References, Appendix, Index,Wiley end user license agreement.  aBusiness & Economics9100403  aE-commerce972260  aInternet marketing9611591 aElkin, Noah.911798940uhttp://portal.igpublish.com/iglibrary/search/WILEYB0003128.html  c10  c76747d76747