TY - BOOK AU - Curtis,Veechi. TI - Business planning essentials for dummies® SN - 9781118641262 PY - 2014/// PB - WILEY KW - Business & Economics KW - Strategic planning N1 - Chapter, Lesson, Part; Introduction; Chapter, Lesson, Part; Chapter 1. Letting your plan take flight; Chapter, Lesson, Part; Chapter 2. Figuring out what’s so special about you; Chapter, Lesson, Part; Chapter 3. Sizing up the competition; Chapter, Lesson, Part; Chapter 4. Spotting opportunities, dodging threats; Chapter, Lesson, Part; Chapter 5. Separating yourself from your business; Chapter, Lesson, Part; Chapter 6. Budgeting for start-up expenses; Chapter, Lesson, Part; Chapter 7. Figuring out prices and predicting sales; Chapter, Lesson, Part; Chapter 8. Calculating costs and gross profit; Chapter, Lesson, Part; Chapter 9. Planning for expenses; Chapter, Lesson, Part; Chapter 10. Assembling your profit & loss projection; Chapter, Lesson, Part; Chapter 11. Developing a strong marketing plan; Chapter, Lesson, Part; Chapter 12. Pulling together your written plan; Chapter, Lesson, Part; Chapter 13. Ten (almost!) questions to ask before you’re done; Cover, Title,Business planning essentials for dummies®--Preface, Introduction, TOC,Contents at a glance--Preface, Introduction, TOC,Table of contents--References, Appendix, Index,Index UR - http://portal.igpublish.com/iglibrary/search/WILEYB0003173.html ER -