Aaker, David A. <br/><br/>
Strategic market managemen / 
David A. Aaker. 
 - 7th ed. 
 - Hoboken, NJ :  John Wiley,  c2005 
 - xii,356 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>0471484261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--management<br/>Strategic planning
<br/><br/><label>Dewey Class. No.: </label>658.8  / Aa111S 2005