TY  - BOOK
AU  - Aaker,David A.
TI  - Strategic market managemen
SN  - 0471484261
U1  - 658.8 
PY  - 2005///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - management
KW  - Strategic planning
ER  -