Iacobucci, Dawn <br/><br/>
Marketing research :  methodological foundations / 
Dawn Iacobucci, Gilbert A. Churchill 
 - 9th ed. 
 - Australia :  South-Western,  2005 
 - xxii, 697 p. :  ill. ;  27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / I11M 2005